Black Friday & Cyber Monday Statistics 2022 – The Top Gifts Sold on Amazon

As two of the year’s biggest retail events come to a close, Jungle Scout has compiled a list of some of the most anticipated holiday gifts of 2022 to examine sales performance on Black Friday and Cyber Monday.

Nearly 57% of consumers said they planned to shop for the holidays over Thanksgiving, and we want to see how these trending gifts fared. Did one shopping event generate more sales than the other? Are these really the hottest gifts of the season? 

Despite concerns about inflation, Black Friday generated $9.12 billion from online sales this year – a record high. Consumers flocked to Amazon for the best deals in tech, home, beauty, and more. Here is a list of the top products sold on Amazon on Black Friday and Cyber Monday: 

iRobot Roomba j7+

• Original Price: $799.99
  • • Sale: $589.00 (26% off)

• Top sales event: Black Friday

• • Revenue increased 185% the week leading up to Black Friday and Cyber Monday compared to the week prior (November 21, 2022 to November 28, 2022 compared to November 13, 2022 to November 20, 2022).
  • Unit sales increased 216% the week leading up to Black Friday and Cyber Monday compared to the week prior (November 21, 2022 to November 28, 2022 compared to November 13, 2022 to November 20, 2022).
  • 128% more revenue on Black Friday than a normal sales day (November 16), compared to Cyber Monday which generated 122% more revenue. 
  • Searches for ‘rumba pet series’ are up 745% in the last 30 days.

Cloud Slippers

• Original Price: $39.99
  • • Sale: $19.66 (51% off)

• Top sales event: Cyber Monday

• • Revenue increased 132% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • Unit sales increased 178% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • These trendy slippers generated 99% more revenue on Black Friday than a normal sales day, compared to Cyber Monday, which generated 113% more revenue. 
  • Searches for ‘house shoes for women slippers’ are up 665%

Checkered Throw Blankets 

• Original Price: $59.99
  • • Sale: 47.39 (21% off)

• Top sales event: Cyber Monday

• • Revenue increased 141% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • Unit sales increased 149% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • 79% more revenue on Black Friday than a normal sales day, compared to Cyber Monday, which generated 83% more revenue. 
  • Searches for ‘home decor gifts’ are up 1,394% in the last 30 days.

Laifen Hair Dryer, Negative Ionic Blow Dryer

• Original Price: $199.99
  • • Sale: 139.99 (30% off)

• Top sales event: Cyber Monday

• • Revenue increased 170% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • Unit sales increased 164% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • 81% more revenue on Black Friday than a normal sales day, compared to Cyber Monday, which generated 116% more revenue. 
  • Searches for ‘blowdryers for hair’ are up 334% in the last 30 days.

Oral-B Pro 1000 Power Rechargeable Electric Toothbrush

• Original Price: $49.94
  • • Sale: 29.39 (40% off)

• Top sales event: Cyber Monday

• • Revenue increased 118% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • Unit sales increased 144% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • 85% more revenue on Black Friday than a normal sales day, compared to Cyber Monday, which generated 88% more revenue. 
  • Searches for ‘power toothbrushes’ are up 408% in the last 30 days.

The North Face Men’s Pullover Hoodie

• Original Price: $58.95
  • • Sale: $41.25 (21% off)

• Top sales event: Black Friday

• • Revenue increased 105% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • Unit sales increased 106% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • 83% more revenue on Black Friday than a normal sales day, compared to Cyber Monday, which generated 70% more revenue. 
  • Searches for ‘christmas gifts for men’ are up 2,679% in the last 30 days.

Muscle Massage Gun

• • Original Price: $199.99
    • Sale: $79.99 (60% off)

• Top sales event: Black Friday 

• • Revenue increased 135% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • Unit sales increased 135% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • 93% more revenue on Black Friday than a normal sales day, compared to Cyber Monday, which generated 63% more revenue. 
  • Searches for ‘deep tissue neck and shoulder massager’ are up 1,636% in the last 30 days.

Hot Wheels Track Set

• Original Price: $123.99
  • Sale: $77.99 (37% off)

• Top sales event: Black Friday

• • Revenue increased 58% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • Unit sales increased 65% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • 78% more revenue on Black Friday than a normal sales day, compared to Cyber Monday, which generated 42% more revenue. 
  • Searches for “hot wheels’ are up 843% in the last 30 days.

Sony 65 Inch 4K Ultra HD TV

• Original Price: $1,499.99
  • Sale: $998.00 (33% off)

• Top sales event: Cyber Monday 

• • Revenue increased 46% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • Unit sales increased 46% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • 66% more revenue on Black Friday than a normal sales day, compared to Cyber Monday, which generated 67% more revenue. 
  • Searches for ‘sony oled 65 inch tv’ are up 308% in the last 30 days.

Big Hair Claw Clips

• Original Price: $18.99
  • Sale: $12.99 (32% off)

• Top sales event: Cyber Monday 
  • Revenue increased 25% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • Unit sales increased 39% the week leading up to Black Friday and Cyber Monday compared to the week prior.
  • 17% more revenue on Black Friday than a normal sales day, compared to Cyber Monday, which generated 33% more revenue. 
  • Searches for ‘beauty gifts’ are up 401% in the last 30 days.

Takeaways: Black Friday vs. Cyber Monday

It was yet another successful Black Friday and Cyber Monday, with ecommerce dominating both sales events. Cyber Monday saw the highest increase in sales compared to Black Friday, with items in categories like home, beauty & Health, apparel, and tech seeing record sales. Consumers took advantage of deals all week long. 

But not all products were as successful. Popular toys like the Magic Mixies Magical Misting Crystal Ball experienced a 21% decline in Amazon sales, largely due to major retailers like Target and Walmart offering in-store discounts on toys and other gifts for kids. Some trendy tech items like this Bluetooth meat thermometer and gaming headset also saw a decline in sales during Black Friday and Cyber Monday. 

Sellers should have a defined advertising and marketing plan for Black Friday and Cyber Monday to maximize awareness for both events, with a focus Cyber Monday. Sellers should also consider extending discounts the week before Black Friday and Cyber Monday. With consumers searching for deals during Black Friday and Cyber Monday, sellers should consider extending promotions the week ahead for both buying events. 

If Black Friday and Cyber Monday were any indication of the holiday shopping season, ecommerce will continue to be the most popular place for everyone on your wish list. 

How was your experience this Black Friday and Cyber Monday? Let us know in the comments below! 

Methodology

Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition.

Data in this report is representative of the U.S. Amazon market. Products were sourced from trends in traditional and social media along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period of November 21, 2022 to November 28, 2022 compared to November 13, 2022 to November 20, 2022. Black Friday and Cyber Monday revenue data represents the period of November 25, 2022 and November 28, 2022 respectively, compared to November 16, 2022.

For specific data or product insights that aren’t listed here, please contact us at [email protected].