No CommentsSo you’re new to selling on Amazon and you’re looking for Amazon selling tips for new sellers? Well, you’ve come to the right place!
Amazon has changed a lot over the years. Many of the tricks and tactics that new Amazon Sellers use to use to get their listings to the top of the search results are no longer available or break Amazon’s TOS. With the competition increasing on a daily basis you need to be prepared to go into battle with an aggressive launch strategy.
The struggle with selling on Amazon is it’s not taught in schools. If you want to learn how to rank your product you usually need to make a lot of mistakes and go through hundreds of hours of growing an Amazon business before you can find out the secrets to Amazon’s algorithms. These mistakes can cost you thousands or even tens of thousands of dollars and can potentially put you out of business before you’ve even got started.
Luckily the Jungle Scout Market has solved this problem. We hand-picked Amazon Freelancer Experts that have already made these mistakes and have learned from them over the years, so you don’t have to make them anymore. These experts have been selling on Amazon for years or working with clients selling on Amazon for years. They know the tips, tricks, and hacks to get your product ranking on the first page for your niche and turning a nice, consistent profit every month.
We have reached out to eight of these experts to provide you with FREE tips for new sellers. If you would like to get in contact with any of the Amazon Experts listed below click the orange button below their answer. All of these experts have affordable services available on the Jungle Scout Market to help you grow your Amazon business today.
Ready to get started? Here are the some Amazon selling tips for new sellers provided by eight Jungle Scout Market Freelancer Experts.
1. Sebastian Castaneda – The 6 Figure Amazon Seller
Well, a great tip for starters would be to not overextend yourself with 100’s of keywords when first starting out with Amazon PPC.
Create an EXACT match campaign for one product and only use 5 keywords max, with the highest search volume and which are 100% relevant to your product. That way you can focus on ranking for your main keywords and you are able to raise your bid and budget which will lead to you ranking FASTER for your main keywords.
People often have PPC campaigns with 100’s of keywords but they don’t make any real progress as far as ranking because they are over-extending themselves to show up for 100’s of keywords. Therefore sales are more spread out but your products are not effectively moving up in the rankings.
By laser-targeting your top 5 main keywords you’ll be able to rank faster for those main keywords and it will then create a snowball effect for organic sales as time goes on.
Want to find out how I do this? Ask me.
2. Yunyi Bai
1. For new sellers, the very first thing he/she needs to think about is the business goal. I.e. Are you a seller trying to make a profit or if you are someone looking to build your own brand.
This question needed to be answered before we start to look for proper products to sell. If someone is trying to make a profit and does not really care about branding things, then the best way to go is to use JS services to research for niche products.
For brand builders, there are more preparations to be done. For example, brand theme, package design, manufacturing and etc.
2. FBA or self-fulfilled? FBA products are getting more traffic, that is robust. However, sellers have to balance the cost and benefit. Besides, 90% of sellers do not know that they can have FBA and self-fulfilled at the same time.
3. Buy-box competition: buy box competition can never be too important. You need to be familiar with all the factors that Amazon take into account to determine buy-box winner. I.e. Price, Stock, Reviews, Seller up-time and etc.
4. On-page optimization: On-page optimization determines your product’s ranking for certain keywords.
#Title length
#All 5 bullet points filled
#At least 7 HD product pics
#HTML formatted product description
# Keywords set-up
Want to find out how I do this? Ask me.
3. Hamad – Blue Sky
Here are a few tips for new Amazon Sellers to set up an Optimized PPC Campaign.
If you know what your product is exactly in 2 words such as Garlic Press. Then, you should follow these 2 tips.
1) Do reverse ASIN
on top 7 competitors, put all keywords into Excel Spreadsheet, Filter by
highest search volume, then filter by name of Product ( Ex. Garlic Press) :
This gives you very relevant keywords to target with high search volume, run it as Exact Campaign.
2) Run Automatic Campaign
Set budget to $50 and CPC very low, around $0.10-$0.30, over time, you will have less than 10% ACOS. This allows Amazon to place you listing on an Empty Ad spot using all type of keywords. Over time you will have less than 10%, in fact, we’ve seen a client with 1.5% ACOS.
Want to find out how I do this? Ask me.
4. Sean Bills – Passive Income Consulting & Co.
You can be confident in a product if you have the data to back it up:
It can sometimes be hard for Amazon sellers to pull the trigger on a product launch, especially if it’s their first one. Launching a product isn’t always easy, and if you’re on the fence about whether or not your potential product will sell very well, that’s okay. There are many helpful tools out there that you can use that can eliminate any doubts you have. Always remove doubts with data!
Just a few of the tools that you can use are Jungle Scout’s Google Chrome Extension, Amazeowl, and Helium10’s Black Box tool. These programs help you find ideas for potential products fast, and include important data regarding sales & market share, competition, and manufacturing costs. Using multiple Amazon product research tools give you a better picture on how a product will perform after launch. When pairing these tools together, you can be very confident that you have gathered a complete and informative profile of a potential product. Once you’ve obtained that, it’ll be so much easier to make a decision!
Want to find out how I do this? Ask me.
5. Paul-Henri Boudet – The E-Commerce Consultant
Tip #1: Calculate your gross profit margin before anything else.
There is no point in ordering thousands of units of a new exciting product if your profit on this product is negative or insignificant. Before making any order, find out the manufacturing cost per unit, shipping cost per unit (incl. duty), Amazon referrals fees and fulfillment fees against your target selling price to see how much $ your business earns for each unit sold. If it’s <$3, don’t do it, it’s not worth it.
Tip #2: The product is everything.
It doesn’t matter how good your marketing, your photography, your keyword research and your PPC is if your product is terrible. Focus on building a useful, nice-looking, high-quality product and the consumer experience that comes with it (packaging, insert, post-purchase emails) and you’ll be successful.
Want to find out how I do this? Ask me.
6. Ethan Getty – The Next Chapter Digital
When sourcing a new product, don’t forget to put yourself in the consumer’s shoes and ask yourself these obvious but critical set of questions – “Would I buy this product?” “If so, why?” “What I am doing differently than the other top 20 sellers on page one?” If you can answer honestly that you can beat the price, create a unique feature, create a better product listing, provide bundles, then you are on the right track.
Look at what your top 3 competitors are doing well (copy, keywords, photography, advertising, etc.) and make sure to accurately implement that in your product. Also, just as importantly, look at what they are doing poorly. Reviews are a great source for this, not just 1 and 2-star reviews, but also 3-star reviews can provide extremely valuable content and info you can make sure to use when differentiating yourself from the pack.
Once you get a healthy baseline of high-quality reviews (relative to the category, but over 20 is a good rule of thumb), then get bullish on Amazon promotional levers – lightning deals, coupons, and advertising. While these will create upfront costs, they will boost conversion rates and discoverability and are a necessary investment for long-term product success.
Want to find out how I do this? Ask me.
7. Noah Pedrini – Impact Consulting
The most valuable tip I can provide is to do whatever is necessary to make sure your product is different in some key way(s). Many sellers think that finding a product that meets the evaluation criteria is enough when it comes to the Product Research phase, but standing out and finding long-term success will ultimately be a losing battle if, at the end of the day, your product isn’t different than all the other, more-seasoned listings out there. In other words, no matter how much money you throw at PPC or how many giveaways you do, your product will never be able to sustain organic sales velocity unless it resonates with customers and solves a need they have. The best way to build that customer base is by giving the market something it hasn’t seen before, even if it’s in a small way.
Of course, I’m biased towards product differentiation because that’s the area I focus on in JungleMarket. But it’s for good reason. As FBA gets more and more popular, and the marketplace becomes more and more crowded, thoughtful product differentiation will undoubtedly become a bigger and bigger part of the conversation for new and existing sellers.
Here are a few other tips I wish I knew before getting started:
- When choosing a factory, make sure you get along well with the rep, feel understood by him/her, and feel like they’re someone you could work well with over the long term. You’ll be communicating with them a lot, so being able to communicate effectively is key to your success.
- Have a strategy in place for staying in stock, or being out of stock as little as possible. Amazon doesn’t like it, and struggling to keep in stock is a good but frustrating problem to have.
- Lastly, choose a product you have some passion around. You’ll be working on it a lot, so if it doesn’t move you you’re less likely to stay invested when the honeymoon period wears off.
Want to find out how I do this? Ask me.
8. Sionca Razvan – AmzDivision
As a 2018 new Amazon seller, you have to do your homework better than others. Your first homework is about product research. There are not too many people talking about the importance of good quality filters when it comes to “product research”. Then, you have to know how the algorithm works, what is important from its point of view, and feed it. Old days, when you could show up as a “noobie”, are gone. Now, you have to use efficient tools on your Amazon journey to success. You have to study daily, being up to date with every new strategy, with every new algorithm change, with every new option showing up in your seller central account. You have to be a member in a good quality Amazon sellers community and USE its power. The power of community is one of the most important success factors when it comes to Amazon FBA. Last but not least, you have to stop guessing. Stop guessing keywords you can rank for. Do your homework and find a way to avoid guessing the keywords that drive traffic and sales to your Amazon listing. The solution exists! When you find out efficient keywords and when you know good ranking strategies, you have a clear path on your way to success as an Amazon seller.
Want to find out how I do this? Ask me.
Ready to hire an Amazon freelancer?
We hope these eight Amazon freelancer experts have been able to give you some tips, tricks, and hacks on how to help you grow your Amazon business. You can hire any of these experts on the Jungle Scout Market if you’re looking for even more advice. These experts have helped hundreds of Amazon sellers just like yourself and would love to help you too.
If there were any questions that might not have been answered in the post leave a quick comment below and we’ll try to answer it for you. If you have any other suggestions for future expert round-up posts let us also know in the comment section below.
