If you already have a trademark, then yes, you can start the brand registry process. But it is not necessary to start selling. Not sure what you mean by the ROI question.

Hi,

Yes, you can. That is known as retail arbitrage. Check out our article on that topic.

Option 1 >> I have my own manufacturing set-up which manufactures majority or all of the products under my brand.
Option 2 >> I have an agreement, contract or relationship with a third-party manufacturer which manufactures majority or all of the products under my brand.
Either way they ask for the following documentation.
Upload a copy of any recent sourcing/manufacturing/supply invoice (1 or more) published in the last 6 months which includes one or more of the brand’s product names. Please ensure to hide any sensitive data (Example: pricing details).

Does anyone have any guidance on how to proceed?

Hi Christopher,

You do not need a trademark or to enroll in Brand Registry to sell on Amazon. You can start selling your product without both and if the brand does well, then you can get a trademark and enroll in Brand Registry. Look at Amazon’s FAQ where you can have your trademark registered: https://brandservices.amazon.com/brandregistry/faq

Brand Registry is free. Accelerator is a few hundred dollars or more.

Start looking for a product and a supplier before anything else. You DO NOT need a trademark or brand registry before you even have a product to sell. Start to Amazon seller account registration asap as it takes a couple of weeks to get approved.

Hi Vince,

Yes, you can do that. As long as the existing listings match your brand registry name exactly, you should be able to claim them and won’t lose the reviews or other listing info.

Also what happen to existing listings created before we became brand owner? can we claim those and update without losing info/comments/reviews?

Thanks
Vince.

Hi Ruth,

Yes, you can! You still own the brand. Brand Registry just gives you more features/protections on Amazon.